In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...

This pilot study evaluated the effectiveness of various promotional activities in attempting to achieve a 10% or greater usage rate of public breath test machines by drivers with a BAC over .05 in licensed premises in Melbourne. The two levels of promotional activity undertaken were placement of posters and coasters in venues (Level A) and posters and coasters plus an inhouse promotional event ...

The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and r...

This paper investigates the issue of an economic manufacturing quantity model for defective products involving imperfect production processes and rework. We consider that the demand is sensitive to promotional efforts/sales teams’ initiatives as well as the setup cost can be reduced through further investment. It also assumes that fixed quantity multiple installments of the finished batch are d...

s Nowadays social media (Twitter, Facebook, etc.), not only simply as communication media, but also for promotion. Social networking media offers many business benefits for companies and organizations. Research purposes is to determine the model of social network media utilization as a promotional media for handicraft business in Palembang city. Qualitative and quantitative research design are ...

Chat rooms, recommendation sites, and customer review sections provide consumers with an opportunity to overcome geographic boundaries and to communicate based on mutual interests. However, marketers have incentives to anonymously supply promotional chat or reviews in order to influence the consumer's evaluation of their products. This, in turn, lowers the credibility of word of mouth transmitt...

Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising—the practice of advertising sale prices on familiar merchandise lines—to compete for customers who are willing to comparison shop. The objective of this paper is to examine the role of promotional advertising for stores that vary in their quality positioning in c...